It is June 2023, and gamers are still waiting for NVIDIA or AMD to release a GPU that is a no-brainer for any of the different price points of the mainstream market. I accept that the RTX 4090 and the RX 7900 XTX are halo products with an accordingly high price tag. Especially the RTX 4090 is impressive in all aspects. But what about the people who do not have over 1000 Orens to burn or do not want to spend that much? The controversy and discussions about NVIDIA’s sub-1k lineup down to the RTX 4060 Ti got me thinking. These cards would be a significant or even gigantic performance upgrade for me, yet I am not interested in them. What about AMD? Seriously, what about AMD? When are they moving their butts and joining the fray?
I am aware that it is about maintaining margins and keeping all their Scrooge McDucks happy. I also know that gaming products do not sell for as much as professional workstation- or enterprise products, with AI being the new hotness.
(Let’s hope it turns out to be more useful compared to the mining energy waste.)
How much time did NVIDIA dedicate to gaming hardware at Computex 2023? But is this really worth antagonizing a vast and vocal audience that has enabled AMD and NVIDIA to get where they are? From the looks of it: Yes. When considering a younger Jensen Huang’s statements, NVIDIA’s position is especially curious.
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